10 event ideas for your employer brand

Here are 10 employee branding event ideas that can increase your employees' engagement and strengthen your company's employer brand:

1. "HACKATHON" - Bringing out innovations

Imagine a “hackathon” or competition where employees have the chance to showcase their creativity and come up with innovative solutions to the problems they encounter in their day-to-day work, within the company, or in the industry. This often turns out to be a truly exciting and engaging experience for all participants.

2. HEALTH & WELLNESS - Show that you care about the health and well-being of your employees

A health-themed staff event can really improve the working environment by giving employees the opportunity to be inspired by healthy activities and adopt a healthy lifestyle. Organizing a wellness event, or incorporating it into a larger event, shows how important employee health and well-being is to the company.

3. CULTURE DAY - Show that your company is an inclusive workplace

A “Culture Day” is the perfect opportunity for employees to share their culture, food, and traditions with their colleagues. It can foster an inclusive workplace where differences are valued and respected.

4. LEADERSHIP EVENT - Motivating and creating belonging

At a “Leadership Development Event,” employees have the opportunity to be inspired by industry leaders or internal leaders and develop their leadership skills through workshops and similar activities. In addition to expanding their knowledge, this also fosters soft values such as a greater sense of belonging and motivation.

5. CSR-EVENT - Demonstrate corporate social responsibility

If “Corporate Social Responsibility” is an important part of the company’s strategy, why not organize a CSR event where employees can get involved in volunteer work or environmental initiatives? This shows that the company takes its social responsibility seriously and, at the same time, gives employees the opportunity to make a positive difference on a personal level.

6. FAMILY DAY - Creating pride for your company

Invite your employees' families and friends to a company family day. This is a unique opportunity for your employees to proudly show off the workplace and also give a positive image of the company to those who matter most to your employees.

7. DIVERSITY - Developing a multicultural workplace

A “Diversity and Inclusion Event” is a fantastic way to promote an inclusive workplace and foster an understanding of differences. By participating in exercises and workshops, for example, employees can develop their ability to work effectively in a multicultural environment.

8. PRODUCT LAUNCH - Creating pride and participation

A product launch event gives employees an exclusive preview of the company's new products or services. It creates a sense of pride and ownership for employees and of course strengthens the company brand.

9. TEAM BUILDING - When employees get to know each other and strengthen cooperation

Team building events are perhaps what most people think of when we talk about building the employer brand. It's a great way to improve collaboration and relationships within the team. With engaging activities and exercises, employees can get to know each other on a deeper level and thereby strengthen their day-to-day collaboration.

10. WORK FAIR - Find new employees

And, of course, we need to make a push to recruit new talent. “Career Fairs,” “Open Houses,” job fairs (or whatever you want to call them) give potential candidates an opportunity to get to know the company and its culture, meet your employees, and understand the career opportunities at your company. It’s an excellent way to strengthen the brand, but also to instill a sense of pride in existing employees.