Digital launch for BAT
Two days before the sales team was supposed to meet, the conference had to be cancelled. In a flash, Contrast had to switch from a live event to a digital one.
One Monday in the spring of 2020, the sales team at BAT, British American Tobacco, gathered at Hotel Stenungsbaden for a conference, as they usually do once a quarter. Two days before the meeting, the news came that no large meetings were allowed to be held due to the Corona pandemic.
Mission Everything was booked and ready for BAT’s quarterly meeting. The conference room was set up and the menu planned. The troubadour was rehearsing his repertoire and a comedian was working on his script. Contrasts’ staff were already on site and preparing all the details for the guests’ arrival. Then the news came from the Public Health Agency that large gatherings were no longer allowed.
We, the people of Småland, detest letting things (especially money) go to waste. Therefore, we proposed to shift the internal launch and the party at the hotel to a digital event. The entertainment was already booked and there was a fantastic venue to broadcast from. Moreover, all the participants had already blocked the time in their calendars. BAT immediately sent a representative to Stenungsbaden to ensure that a digital event could be carried out.
Solution Contrast, on the other hand, sent their team of film and technical staff immediately to set up for the broadcast. The only thing missing was a host for the evening who could keep the threads together and talk to the participants. The only BAT employee present was the representative the client had sent, Sebastian… With no previous experience but with a curious and positive attitude, he took on the role of host and became the face of the entire broadcast. He received great support from our film team, who were able to guide him through the entire broadcast.
