The event process

All parts of the event

We take care of and solve all the necessary parts for a great event. And whether it’s a live event, a digital event, or a hybrid event, the parts are the same:

• Concept creation
• Project management
• Content production
• Communication strategy
• Flow design and logistics
• Technology
• Implementation 
• Evaluation

Our work process

Traditionally, event processes are usually simplified to look like this:

1. Planning
2. Invitation and registration
3. Content & production
4. Implementation 
5. Evaluation

We follow that process too. But when it comes time to start planning a new event, things get turned upside down! We simply ask the important questions in the reverse order. Because then it’s right! 

1. The evaluation
   Question: What do we want the target group to think/feel/do after the event? In the answer we will find your communication goals.

2. Implementation
   Question: What type of event fits the purpose and objectives? In the answer we learn how the participants should be met; in a specific place, digitally or a mix of both.

3. Content & production
   Question: How can we work with content and production to support the desired outcome and in accordance with the brand? In the answer, we find the seeds of everything that will make your event unique, all the details that each one will contribute to the overall experience.

4. Invitation & registration 
   Question: How do we shape the communication around the event and strike the right tone? The answer can be found in joint discussions and by studying the brand persona and other materials that provide more insight into the brand.

5. The planning
   Questions: And finally, what roles should be included in the project team? What is the timeline like? The answer will be the employees who best suit the project, and the number of project team members depends on what is required to complete all the tasks within the timeframe.