Digital kickoff with Nelson Garden
Through a series of events and activities, we have created engagement among staff regarding Nelson Gardens’ new strategy, most recently through a digital kick-off.
Nelson Garden is one of the leading players in the garden industry in the Nordic region. In 2021, we collaborated on the most fundamental – and important – part of their plan to develop their brand: getting all employees onboard the change journey. Through a series of events and activities, we created engagement around the company’s new strategy, most recently through a digital kick-off.
From one of our studios, we broadcast live to all Nelson’s employees around Sweden, Denmark, Norway and Finland. Representatives from the company’s management, the vice president, the communications manager and the sales manager were present in the studio. From here, we created a visualization of the brand strategy that showed all the steps the company must go through to reach the vision. The work was already started during a digital outdoor event at the beginning of the summer and continued throughout the summer through fun challenges in our app. Now, through the kick-off, we have officially started the work according to the new plan.
For two hours, the participants got to enjoy interesting presentations and the encouragement from the management, feel the scents and tastes (yes, it’s possible to do this digitally), ask questions, and participate in fun challenges and competitions.
