Elitfönster 100 Years: A digital event that brought the entire industry together
”How do we create engagement and future confidence when the entire industry is on its knees?” That was the question Elitfönster asked, having decided to get out of the crisis and needed to get its dealers on board.
A digital broadcast was the starting point for a year that will include new activities and opportunities. A year in which the small-town company will also celebrate its 100th anniversary.
The mission
When the economic downturn hit the construction industry hard, Elitfönster wanted to do something that stood out – something that showed confidence in the future when times seemed tough. At the same time, the company celebrated its 100th anniversary, and the anniversary became the perfect starting point to show customers and dealers that Elitfönster continues to invest.
The goal was to create an activity that would inspire and engage the company’s target groups – from homeowners and architects to construction companies and retailers – and that would set the tone for the anniversary year.
The solution
Elitfönster has customers all over Sweden. Instead of a traditional event, we suggested a digital format. We had the company’s sales representatives gather locally at their customers’ premises. From there, they could then participate in the event, together with all the other customers, sales representatives and Elite staff across the country
Over an hour filled with energy and momentum, Elitfönster presented its biggest investment ever and two completely new window families. CEO Jonas Hernborg and acting CEO Peter Welin shared insights about the situation within Elitfönster and Inwido. The participants also received forward-looking insights from Johan Melbäck (Prognoscentret) and David Johnsson (Wood and Furniture Companies), as well as inspiration on sustainability, sales, the market – and of course a grand 100th anniversary celebration.
The broadcast was built around the core values of Elitfönster: simplicity, durability and quality – in the Småland dialect. We created a studio right in the heart of the business, at the head office in Vetlanda, with production as the natural backdrop. This gave the broadcast a genuine sense of closeness and reinforced the message about the company’s roots and future prospects.
The result
The response exceeded all expectations. 700 participants The broadcast followed the journey from north to south. Through clear dramaturgy and a warm tone, Elitfönster managed to convey both confidence in the future, pride, and a hefty dose of Småland-style ”fuck you attitude”.
The event turned out exactly as it was intended kickstart The anniversary year needed, and a clear signal to the market and employees: Elite Fenster looks to the future, with both tradition and courage behind it.
Programmers: Emma Kikson from Elitfönster and Magnus Fyrfalk.
Project manager responsible: Joachim Lind
” A big thank you from us at Elite Windows – what a professional event! I’ve already received a lot of positive comments, so proud of what we managed to achieve!
Great with the broadcast; now it will be on repeat!