Contrast

Family Day with Machine and Mechanics

When Maskin & Mekan celebrated 30 years, they wanted to do something extra special for the people who matter most – employees, customers, suppliers, partners and their families.

With our help, the facility in Räppe outside Växjö turned into a real folk festival.

Format: Physical event
Target group: Employees, customers, partners, influencers
Event type: Family day and anniversary
Project manager: Ulla Lindström
Production Manager: Joachim Lind

Background

Maskin & Mekan is a construction company that, among other things, works with land and construction work and the rental of machines with drivers. The company has a long tradition of hosting family days, something that owner Martin Sjöberg is passionate about. But as the 30th anniversary approached, they wanted to do something significantly bigger than before. Something that would make a lasting impression.

The goal was to create a day that celebrated the company’s history and strengthened the brand while also involving the entire network – from community representatives to the employees’ grandchildren.

The solution

Contrast was tasked with planning and implementing the anniversary event. Preparations began a year in advance, and when the day finally arrived, ten hectares of land were transformed into an amusement park for both young and old visitors.

A day of experiences for everyone:

  • ACTIONLAND – machine show, test driving and test driving
  • TRAKTISLAND – jumping castles, bingo, fish pond, arcade games, dance games, crafts corner, Lego building, electric excavators and simulators
  • Helicopter tours over the area
  • VETERANEXPO – exhibition of vintage machines
  • MASKINEXPO – with a number of the company's construction machinery
  • Food & Drink – coffee breaks, lunch, drinks and ice cream in large quantities
  • Round-trip and tractor trains with restaurant carts, built by Maskin & Mekan themselves
  • Live broadcast on large screens with Jörgen Sjöberg as the presenter and Erik Ekstrand as the flying reporter
  • Live music with Rydell & Quick

A large group of staff members contributed to the welcoming atmosphere by handing out programs, caps (very much sought after!), and ensuring that the guests had a good time.

The result

Already upon arrival, comments were heard such as: “There’s so much to choose from, we don’t know where to start!” And that’s exactly what the day turned out to be: full of energy, activities and community.

Over 1300 people participated in the event where playfulness, nostalgia and technology took center stage.

For Maskin & Mekan, the result of the family day was a successful way to create awareness about the business while strengthening its brand. For employees, customers, partners, and the local community, as well as for current and future generations.