Galvin Green's international sales conference

Galvin Green manufactures high-performance golf apparel for an international market. Every year, they bring together employees and agents for a sales conference.

”The best meeting we’ve ever had!” We received this wonderful feedback from one of the participants at Galvin Green’s annual sales conference.

The feedback shows so clearly what it means when companies invest in the content of a conference. Conducting the analysis, working on the brand and acting purposefully creates commitment and energy in the organization. It makes everyone understand the direction they want to go in: right into the marrow of things.

For three whole days, the employees and agents from Europe and North America of Galvin Greens worked to push boundaries.

In workshops and discussion groups, we created engagement and active participation. We talked about the brand and the value proposition. We delved deep into the challenges of change management. We celebrated successes and outlined the way forward. And of course, we launched the 2024 collection.

But how do you know that participants become engaged? Really?

It’s of course immediately felt in all the conversations and discussions during a conference. Or like at the closing party, when all the participants stood up and danced… before the appetizers (how often does that happen?) Then we knew for sure that we had succeeded in creating an engagement that will make a difference. 😇🕺