10 event ideas for your employer brand

Here are 10 event ideas for employee branding that can increase your employees’ engagement and strengthen the company’s employer brand:

1. “HACKATHON” – Bring forward innovations

Imagine a ”Hackathon” or competition where employees can have the opportunity to showcase their creativity and come up with innovative solutions to the problems they encounter in their daily work, within the company or industry. This often becomes a really exciting and engaging experience for all participants.

2. HEALTH & WELLNESS – Show that you care about the health and well-being of your employees

A staff event with a health theme can truly improve the working environment by giving employees the opportunity to be inspired by healthy activities and adopt a healthy lifestyle. Organising a health event, or incorporating it into a larger event, shows how important the health and well-being of employees is to the company.

3. CULTURE DAY – Show that the company is an inclusive workplace

A ”Culture Day” is a perfect opportunity for employees to share their culture, food, and traditions with their colleagues. It can promote an inclusive workplace where differences are appreciated and respected.

4. LEADERSHIP EVENT – Motivate and create belonging

At a ”Leadership Development event,” employees have the opportunity to be inspired by industry leaders or internal leaders and develop their leadership skills in workshops and the like. In addition to increased knowledge, it also provides soft values such as increased sense of belonging and motivation.

5. CSR EVENT – Show that the company takes social responsibility

If ”Corporate Social Responsibility” is an important part of the company’s strategy, why not organize a CSR event where employees themselves can get involved in volunteer work or environmental initiatives? This shows that the company takes its social responsibility seriously while also giving employees the opportunity to personally make a positive difference.

6. FAMILY DAY – Create pride for the company

Invite the employees’ families and friends to a family day at the company. This provides a unique opportunity for your employees to proudly showcase the workplace and also give a positive image of the company to those who are most important to your employees.

7. Diversity – Developing a multicultural workplace

A ”Diversity and Inclusion event” is a fantastic way to promote an inclusive workplace and understanding of differences. By participating in exercises and workshops, for example, employees can develop their ability to work effectively in a multicultural environment.

8. PRODUCT RELEASES – Create pride and participation

A product launch event gives employees an exclusive preview of the company's new products or services. It creates a sense of pride and involvement among the employees and, of course, strengthens the company's brand.

9. TEAMBUILDING – When employees get to know each other and strengthen collaboration

Team building events are perhaps what most people think of when we talk about building the employer brand. It is an excellent way to improve collaboration and relationships within the team. With engaging activities and exercises, employees can get to know each other on a deeper level and thereby strengthen their collaboration in everyday life.

10. JOB FAIR – Find new employees

And of course, we must advocate for the recruitment of new talent. ”Career Fair”, ”Open House”, job fairs (or whatever you want to call it) give potential candidates the opportunity to get to know the company and its culture, meet your colleagues, and understand the career opportunities at your company. It’s an excellent way to strengthen the brand, but also to create pride among existing employees.