Choosing an event venue and why it won't come first

Choosing the event venue. It’s almost the first thing the company’s minds turn to when they start planning their event. But there are factors to consider. The choice of venue comes later on in the checklist…

The choice of event venue should always be based on the event strategy. What is the purpose and goals of the event? What do we want to communicate? What do we want the participants to think, feel, and do?

The strategy is always pinned first.

Why?

The choice of location is just as much part of the content planning as other experiences. The place you choose conveys a feeling. Which in turn influences the experience and what we want to communicate.

So think it over first:

⭐ Event strategy – What is the purpose and goals of the event? What do we want to communicate? What do we want participants to think, feel, and do?

⭐ The company's brand – Does the location align with the company's core values?

⭐ The demographics of the participants – Are they, for example, older or younger, trendy or traditional, national or international...?

⭐ Need for dedicated space – Maybe a stage is needed? Should it be possible to mingle?

⭐ Technical requirements – What technology is needed? Is it possible to install it in the room in a good way?

⭐ Sound volume – How is the acoustics? Can the volume we use disturb others?

⭐ Location – Can the participants get there in a reasonable way? Is the venue/location accessible for everyone?

⭐ Access to the venue for preparations – Does the event require us to make installations and preparations? Is the time available enough? Can the budget handle the potential additional venue rental costs?

⭐ Need for adaptations and changes to the space – Do we need to remodel and hide parts to make the space function as intended? Or do we need to incorporate new elements?

⭐ The company’s sustainability requirements – What impact does any desired adaptation to the environment have, and what adjustments might we need to make to make the choice sustainable?

Will there be a check for the points for your intended location or venue?

Then you have found the right place! 😃 👍