”You get what you inspect”
During a customer trip in South Africa, a T-shirt made an impression that would influence us for the rest of our lives.
”You won’t get what you expect- you get what you 𝙞𝙣𝙨𝙥𝙚𝙘𝙩!”
The words were printed on a T-shirt that a fellow industry professional in South Africa was wearing.
We have never forgotten the expression. Because nothing describes event planning better!
We inspect (re-inspect) before every event we hold, in Sweden and abroad. Big and small.
That means we go to the event venue. We feel the ground. We test it. We measure it. We examine the terrain. We look from all angles. We talk to people and make sure everyone is on board..
We do this because:
1. ensure an authentic experience of the brand
2. To verify that everything works on Dagen D
This is how we can sound when we play:
”Where can the buses stop?”
”Does the ground hold for a tent?”
”Keeping the road open for trucks?”
”Will the pillar obscure the view?”
”Do the dimensions in the drawing we received match?”
”What do we really think about the food?”
”Does the path to the restrooms need lighting?”
”Will it take 15 minutes to get to the restaurant as you said?”
”Do our foreign suppliers have an understanding of Swedish expectations?”
If we have other suppliers involved in the project, this is when we bring them on board as well. That way they can talk things over (and we can all avoid 30-40-50 emails back and forth).
There are really 1000+ details that need to come together before an event can become a great experience.
Inspecting the site is the foundation of all events. As a preparatory detective work in reality. To prevent potential minor errors before they turn into major problems.
Would you like to know more about how we work? Please get in touch.









