“You get what you inspect”

“You won’t get what you expect—you get what you 𝙞𝙣𝙨𝙥𝙚𝙘𝙩!”

The words were on a t-shirt worn by a business colleague in South Africa.

We have never forgotten the expression. Because nothing describes event planning better!

We inspect (rake) before all events we do. In Sweden and abroad. Large and small.

This means that we go to the event venue. Checking in. Testing. Measuring. Examining the ground. Looking from all angles. Talking to people and making sure everyone is on track.

We do this to:
1. ensure an authentic experience of the brand
2. to verify flows so everything works on D-Day

Here’s what we might ask when we’re scouting a location:
“Where can the buses stop?”
“Is the ground stable enough for a tent?”
“Can the road handle trucks?”
“Will the pillar block the view?”
“Are the dimensions in the drawing we received correct?”
“What do we actually think of the food?”
“Does the path to the restrooms need lighting?”
“Does it take 15 minutes to get to the restaurant, as they said?”
“Do our international suppliers understand Swedish expectations?”

If we have other suppliers involved in the project, this is the time to bring them together too. So they can talk to each other (and we can all avoid 30-40-50 emails back and forth).

There really are 1000+ details to get right before an event can be a great experience.

Inspecting the site is the foundation of any event. Like a preparatory detective work in reality. To head off potential small errors before they become big problems. 

Want to know more about how we work? Get in touch.