Report from the event industry 2025

”Everyone is experiencing resistance now,” said one of my long-standing client relationships in a conversation. He wanted to comfort me because we are, as he put it, ”in a cyclical industry.”. 

And of course he is right; brand experiences and events risk fading when customers hold back. 

But this spring we have proven that it doesn't have to be that way! 

We have indeed worked hard. And by that I mean HARD. The pre-sales have been more grueling than ever. Nothing is free right now.

But as Småland people we are in our soul, we do what is required. We put our hands in our pockets and keep feeding! 

Nice awards and a new business area launched

At the same time, we have actually also managed to reach several important milestones: 

• Medal for the Autumn Event 2021 B2B
• The award 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 in Customer Relations
• established 𝗕𝟮𝗖 as a completely new branch

I am proud of all the contrasters. They refuse to let the wind of opposition dictate the pace. They solve problems daily while also lifting their eyes and working to be relevant to our customers on our path forward.

B2C events and AI on the agenda this autumn

Right now, our AI team is implementing new approaches and solutions. Our new B2C division has taken a natural place, and this summer we’re taking new brands to Sweden to meet consumers – with great real-world experiences.

Now it feels good to take a vacation and know that we managed it, despite a shaky January month.

Autumn is full of exciting new events. It will be a well-balanced mix of everything from wonderful parties and trips to kick-off events and content-rich meetings. 

But first... some well-deserved rest! I'm just going to tick off a trip to Greece first 😎

 Happy summer, friends! 

// Ola and everyone at Contrast

PS. My favorite place (one of them at least) is Korrö in Småland, not far from the place where I grew up. I love the Småland landscape, the red cottages, the hardworking and uncomplicated way of life.