Event strategy and planning

Before your staff starts emailing you ideas about fantastic places, hotels they would love to experience, digital studios they have heard about, and activities they have been involved in, it is important to pin down the details. why you are to carry out the event. 

What is the real purpose, and what goals do you want to set in order to measure the results?

First focus on the purpose and goals of the forum

Event strategy and event planning always start with formulating the purpose of the desired event. During our first meetings together, we often ask the insightful question ‘why’ several times. The more we delve into what you want to achieve, the clearer and more effective the message becomes. Sometimes unexpected information comes to the surface during the initial conversations; then we can address more important challenges simultaneously and achieve an even better final result.

It is always a good idea to involve us at an early stage. Because when your internal meetings start to discuss WHAT you are going to do during the event and HOW, before there is an answer to WHY, it is time to press the pause button. Always start at the right end, so you avoid costly extra work. Even for us. We are here to help and guide you through the entire process.

We need to understand needs and challenges

Our first meetings together are about getting to know each other so that we understand your challenges and needs in detail. We get a picture of the problems we are going to solve and then set communication goals for the event. 

If there is one thing we have learned over the years, it is that every event is unique and has its own specific requirements. There is no such thing as copy-paste in professional events.

The project group develops a creative concept

Once we have an event strategy, our project team comes together to develop a creative concept. This includes all the elements of your upcoming event that each of us must ensure we achieve the intended goals and objectives. 

Always think Before-Under-After

Investments in events are often significant. We always optimize our events so that they not only provide maximum impact during the event day itself but also before and after the event.

We always strive to ensure that the participants have an experience that lasts as long as possible. 

Event planning

Our many years in the industry have given us an extensive network of contacts. We have visited most conference hotels in Sweden and we can handle relationships with subcontractors in Europe, the USA and other parts of the world.  

Based on the event strategy and the creative concept, we contact and sign agreements with the subcontractors needed to carry out the event; technology, graphics, logistics, venues, studios, speakers and other stakeholders. 

Now an intensive work begins. We verify that there is available capacity on the selected date. We create a project plan. We develop a detailed schedule that describes the event minute by minute. We plan the event logistics. We create an enrollment function for the participants. We manage various requests during the event and personal needs. And so on.

You’re with us all the way. We take care of the details for you.