Target group analysis

The target group analysis is part of the work on the event strategy.

During the target group analysis, we gain knowledge about the target group or groups’ needs, wishes, and motivations. 

The more we know, the more accurate the messages become.

The most obvious target group is, of course, the event participants. But there are also other target groups that may be important to consider depending on how you want to use the results of the event.

Examples of secondary target groups:

• The staff (at customer events)
• Customers (during staff events)
• The suppliers
• The Board
• The partners
• Authorities
• Media

During the target group analysis, we take into account all aspects that can help optimize the effectiveness of your event.