Digital group meeting for Växjö Energi

The company days are an annual opportunity where Växjö Energi usually gathers the staff to discuss current issues, set milestones and create positive energy for the future. When meeting restrictions forced the company to hold its annual conference in a digital format in the spring of 2020, many were surprised by the benefits of digital meetings.

CHALLENGE. Ahead of the 2020 annual conference, Växjö Energi had planned to raise the ambition even further. The main goals that permeate the meeting every year – to convey current information, set the direction for the future, and strengthen the internal brand – were, of course, still in place, but now they also wanted to focus on increased collaboration between departments. Växjö Energi’s Group Days usually take place over two full days, but as a digital event we compressed the meeting into a full day with a total of 4 hours of effective broadcast time.

SOLUTION. We built our basic concept around live TV broadcasting in a morning TV format. The content work followed proven dramaturgy to captivate the participants and keep their engagement high. We also tailored each speaker’s script and increased the energy in the presentations with various types of elements, including films and interaction with the participants. A moderator led the broadcast as a TV presenter, interviewing each speaker.

Ahead of the group meeting, we had produced a number of videos with the aim of increasing staff knowledge of all areas of the company. During the preparations, all participants had also been given the opportunity to download an app that was used to ask anonymous questions, participate in competitions, and express their opinions in various polls. In between the conference sessions, health coach Leila Söderholm held an appreciated break-dance session.

RESULTS. Making a digital broadcast engaging and interesting requires careful preparation. We always advise our clients to put a lot of effort into the script, content, and variety. The feedback after this digital event showed that the participants experienced a ”good pace” throughout the day. They also considered that we managed to create a ”we-feeling” and engagement despite the lack of physical community. The participants also found it easier than usual to express their personal opinions, as the communication via the app took place anonymously.

The event exceeded expectations; not least the possibility of interaction and participation surprised many participants. Another major advantage was that the customer could reuse and disseminate selected parts of the recorded event in various channels after the event.