Digital kickoff with Elitfönster
When this year’s funniest (and most important) internal event, the Autumn Kickoff, couldn’t take place, the Elitfönster sales team was disappointed. How could a digital event replace the laughter and camaraderie?
ChallengeElitfönster is one of Sweden’s largest manufacturers of windows. Every autumn the company organizes a kick-off for all its sales representatives. The goal is to inform them about what will happen during the autumn and to give them a real boost of energy. This year’s upcoming event was cancelled due to the ongoing Corona pandemic, but the need to meet up remained. Running a traditional Teams meeting was not an option..
SolutionContrast created a creative concept to engage the participants and give them new energy. It became a hybrid event – the staff participated digitally from different locations in Sweden where they sat in groups of five people. In this way, we created both a physical community and a sense of belonging. During the preparations, we did a deep dive into the messages the company wanted to convey and created creative ways to convey them. The solution was a three-hour ”TV broadcast” with alternating programs; using a moderator, we alternated between interviews, interactivity, pre-recorded material, a team-building group activity, and a joint coffee break.
